Skip to main content
Apragya AI
Sign inRegister
CRM feature

Email Sequences Software for Indian Businesses: Follow-Ups That Run on Schedule

For owners and sales heads whose second and third follow-ups never get sent: set the steps once and let them go out from your own mailbox, logged on the lead.

Start freeTalk to sales
A post office clerk stamps sealed envelopes while a colleague files more into a wall of wooden pigeonholes in morning light

Email sequences software does one job well: it sends the second, third and fourth follow-up that nobody remembers to send. In Apragya's CRM a sequence is a set of email steps with waits between them, tied to a lead or deal and sent through your own mailbox.

Most enquiries in a small Indian business get one reply, then silence. The salesperson means to write again, gets busy, and the buyer assumes you are not interested. The enquiry was paid for, by an ad or an exhibition stall, and it is lost for want of an email.

Here is an illustrative sequence, how Apragya runs one, and how it compares with following up from an inbox and a sheet.

What forgotten follow-ups cost

Paid enquiries go cold

Leads from ads and exhibitions get one reply, then nothing.

Hours of copy and paste

The same follow-up is written again for every lead.

No record of what was sent

Sent items sit on one laptop.

No check before sending

A wrong price in a follow-up goes straight to the customer.

An example: a Vadodara valve supplier after a trade fair

Take an illustrative industrial valve supplier in Vadodara that returns from a trade fair with 140 visitor cards. The team can call perhaps thirty of them in the first week.

The sequence each fair lead entered

  1. Day 0

    Cards imported as leads with the fair as source.

  2. Day 1

    Thank-you email with the product catalogue.

  3. Day 4

    Application note for their industry.

  4. Day 9

    A short question asking what they need.

  5. On reply

    The lead goes to its owner for a call.
Each send was written back to the lead as an activity with its date.

Replies came in over two weeks, and each one went to the lead's owner for a call instead of another email. Lead scoring pushed the responsive ones up the list. One message became a timed series, and stopped the moment the customer replied.

An isometric path showing one message becoming a series of timed sealed envelopes and ending as a ribbon-tied folder
One message becomes a timed series, and stops the moment the customer replies.

How the automated email follow up tool for sales teams works

Step 1 of 5

Connect your mailbox

SMTP and IMAP, Microsoft 365 or Google Workspace, on your own domain.

  1. Connect your mailbox: SMTP and IMAP, Microsoft 365 or Google Workspace, on your own domain.
  2. Write the steps: Subject, body and wait for each step, with contact and owner fields merged in.
  3. Choose who enters: Leads enter by source, such as a web form, ad capture or an import.
  4. Review if you want: A named approver can approve, modify, reject or escalate a step.
  5. Hand over: Scored, responsive leads go to their owner and convert to deals.

Email drip campaign software in India, against inbox follow-up

A standalone drip tool keeps its own contact list, so the salesperson never sees what was sent. When the sequence runs inside the CRM, every send sits on the lead, and a won lead carries its history into the deal and the quotation.

Inbox and sheet, against Apragya

FeatureInbox and spreadsheetApragya email sequences
Later follow-upsSent when rememberedSent on the waits you set
Who was contactedA sheet updated by handLogged on the lead
ApprovalA draft forwarded for a lookApprove, modify or reject
Who may sendAnyone with the passwordRole-based access
Record of sendsOne laptopImmutable audit trail
Handover to a dealCopy and pasteConvert in the same app

Checked against public information on 16 September 2026.

What sets Apragya's sequences apart

Same records as the CRM

No separate list to keep in step.

Drafting help

Business Suite writing tools help draft each step.

Your own domain

Replies land in the inbox your team already watches.

WhatsApp alongside

WhatsApp campaigns run from the same CRM.

Metered AI use

AI drafting draws on AI Credits, tracked per company.

See the records sequences run against: leads, deals and activities.

Setting up your first sequence

  1. Connect the mailbox your sales team already uses.
  2. Pick your most common lead source.
  3. Write three steps with waits of one, four and nine days.
  4. Switch on review for the first fortnight.
  5. Check which leads replied and call them.

One good sequence for one source is worth more than ten half-written ones.

What it costs to start

Free
Up to 3 users
With CRM, HRMS and one Additional App of your choice
1,000
AI Credits
On the Free Plan
INR 3,999
Starter, a Month
Up to 10 users and 2,000 AI Credits

Email sequences, answered

How do I set up email sequences for lead nurturing?
Create the sequence, add each step with its wait, choose which lead sources enter it and decide whether steps need review. Each send is then logged on the lead.
Can I send from my company domain?
Yes. Sequences send through your connected SMTP, Microsoft 365 or Google Workspace mailbox.
Is it a cold email automation tool?
No. It has no inbox rotation or warm-up. Use it to follow up leads you already have.
Can a manager approve emails before they go?
Yes. Where review is switched on, a named approver decides on each step before it is sent.
What does it cost to start?
CRM is part of the free plan, which covers up to 3 users with CRM, HR and One Additional App of Your Choice and 1,000 AI Credits. Starter, at INR 3,999 a month, covers up to 10 users and adds a choice of enterprise apps.

Set up your first sequence this week

Build one sequence for your most common lead source and watch each send land on the record.

Start freeTalk to sales