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Inventory Software for D2C Brands Companies in India: Variants, Shipments and Returns Under Control

For apparel, beauty, home and food brands selling online: know what each size and shade really has in stock, ship on time, and stop damaged returns going back on the shelf.

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Two packers comparing a block-print dress while packing an order

Inventory software for D2C brands has to keep up with a business where one product is really twenty. A kurta in five sizes and four colours is twenty stock lines, and the one that sells out is always the one the campaign is promoting.

Young brands usually start with the storefront's stock count and a spreadsheet. That holds until a second channel, a second warehouse or a sale weekend. Then orders are accepted for stock that is not there, returns are restocked without a check, and the count drifts every week.

This page covers what that costs, an illustrative example from Jaipur, and how Apragya keeps variants, shipments and returns on one record.

Before and after one stock record

On Apragya

  • One stock figure per variant and warehouse
  • Stock reserved as soon as an order is confirmed
  • Courier scans turned into a shipment timeline
  • Returns routed to a quarantine or damaged location
  • Cycle counts by area, with differences posted

An example: a block-print apparel brand in Jaipur

Take an illustrative brand selling on its own website and two marketplaces from one warehouse. Return rates on its bestselling dress were high, and customers were complaining about receiving items that had clearly been worn.

What happens to a return now

  1. Return arrives

    Matched to the original order and variant.

  2. Quarantine location

    Held as non-sellable stock.

  3. Quality check

    Checked against the brand's return template.

  4. Restocked

    Good pieces become sellable again.

  5. Damaged location

    Worn or stained pieces kept apart.

The quality check between quarantine and the shelf is what ended the complaints.

Within a month, worn pieces stopped reaching customers because nothing went back on the shelf without a check. The brand also saw which sizes came back most often and corrected its size chart, which reduced returns on the dress.

Three trays holding folded dresses, a dress under a magnifier and a stained dress set apart
Checked pieces go back on the shelf; worn ones stay apart and never reach the next customer.

How inventory management for D2C brands works in Apragya

Step 1 of 5

Variants

Size, colour and other attributes create variants, each with its own stock and barcode.

  1. Variants: Size, colour and other attributes create variants, each with its own stock and barcode.
  2. Reserve on order: Confirmed orders reserve stock, so the same piece is not sold twice.
  3. Pick and pack: Pick lists by bin, then packing slips with weights for the courier.
  4. Ship and track: Shipments through Shiprocket, Delhivery or Blue Dart connectors, with scans as a timeline.
  5. Returns routing: Returns go to a quarantine or damaged location depending on their condition.

Choosing D2C inventory software in India

A storefront knows its own orders. It does not know the marketplace orders, the warehouse bins or the returns waiting for a check. A D2C brand needs one stock figure that every channel draws from, and a returns process that protects the next customer.

Storefront count and sheets, against Apragya

FeatureStorefront and sheetsApragya
Stock per variantPer channel, driftingOne figure per warehouse
OversellingCommon on sale daysStock reserved on order
ShipmentsTracking pasted into sheetsCourier scans on the shipment
ReturnsRestocked uncheckedQuarantined, then checked
CountsQuarterly surprisesRegular cycle counts

Checked against public information on 16 September 2026.

What sets Apragya apart for D2C brands

One record

Orders, stock, shipments and invoices stay linked.

AI you can review

Reorder suggestions per variant, approved by a person.

GST built in

Invoices, HSN and e-way bills where needed.

Barcodes per variant

Scan to pick, pack and receive.

Customer record

The same customer across orders and support.

Channel data

Import orders and products from channel exports.

Getting started

  1. Import products with their size and colour variants.
  2. Set up warehouse bins and print barcodes.
  3. Count and load opening stock per variant.
  4. Connect your courier account and send one day's orders through it.
  5. Route the week's returns through quarantine and review what came back.

The first week of checked returns usually tells a brand more about its products than its reviews do.

What it costs to start

INR 3,999
Starter, a month
Up to 10 users, CRM and HR plus Inventory and Warehousing
2,000
AI Credits
Included on Starter
Free
Up to 3 users
With CRM, HRMS and one Additional App of your choice

D2C inventory software, answered

Is there a ready-made Shopify or marketplace connector?
Not a ready-made one. Orders and products can be imported from channel exports, or connected through the custom adapter or the API.
Which couriers are connected?
Connectors exist for Shiprocket, Delhivery and Blue Dart, and courier scans appear on the shipment.
Can we track stock by size and colour?
Yes. Each variant has its own stock, barcode and reorder level.
What happens to returned items?
They go to a quarantine location and are restocked only after a check. Damaged pieces go to a damaged location.
What does it cost to start?
Inventory and Warehousing is available from the Starter plan, INR 3,999 a month for up to 10 users, which includes CRM and HR plus a choice of enterprise apps and 2,000 AI Credits. Pro, at INR 7,999 a month, covers 25 users and every enterprise app.

Sell only what you have, and resell only what you checked

Load your variants, connect a courier and route this week's returns.

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