Apragya vs Sell.Do: A Real Estate Sales Specialist, or a CRM Joined to the Rest of the Business
For promoters, sales heads and broking firms in India: see where a property-focused sales platform fits, and where a CRM that shares its records with accounts and HR serves better.
Apragya vs Sell.Do is a comparison between a specialist and a generalist. Sell.Do is an Indian sales and marketing platform built for real estate, used by developers and channel partners to handle enquiries, site visits and bookings for their projects.
Apragya's CRM is not built only for property. It holds leads, contacts, accounts, deals, activities, email sequences and a sales calendar, and it shares those records with sales invoicing, accounts, HR and support in the same platform.
This page compares the two fairly, walks through an illustrative example, and says plainly who should stay with Sell.Do.
Where property enquiries slip away
Enquiries in many inboxes
Portal leads, calls and walk-ins land with different people.
Slow first call
A lead waits a day for a callback and books elsewhere.
Site visits not followed up
The visit happens, but nobody logs what the buyer asked.
Booking amounts reconciled by hand
Sales and accounts keep separate lists of receipts.
An example: a Pune broking firm with three projects on its books
Take an illustrative 25-person channel partner selling flats for three developers in Pune. Enquiries came from portals, referrals and hoardings, and each agent kept follow-ups on a phone.
One buyer, from enquiry to booking
Lead imported
Portal enquiries brought in as leads each morning.
Lead scored
An agent scores budget, timeline and fit.
Visit booked
The visit sits on the agent's sales calendar.
Visit logged
Questions and objections noted as an activity.
Deal won
Booking amount recorded against the customer.
Within a month the firm's owner could see which agent had open visits without a follow-up, and brokerage invoices to developers were raised from the won deals instead of from a separate sheet.
How Apragya's CRM handles the sale
Step 1 of 5
Leads
Captured or imported, with source, owner and status you configure.
- Leads: Captured or imported, with source, owner and status you configure.
- Lead Scorer: An agent scores each lead and saves the reasoning on it.
- Activities and calendar: Calls, visits and meetings logged against the buyer.
- Email sequences: Timed follow-ups that stop when the buyer replies.
- Deals: Stages you name yourself, from enquiry to booking.
Is Apragya a Sell.Do alternative?
For a developer whose whole business is selling units, a real estate specialist is usually the better fit, because its screens are built around projects and inventory of units. Apragya suits firms where the sale is one part of the work and the same records feed invoicing, commissions and support. Check Sell.Do's current features with the vendor.
Sell.Do and Apragya, side by side
| Feature | Sell.Do | Apragya |
|---|---|---|
| Built for | Real estate sales and marketing | Many industries, configured by you |
| Unit inventory | Check the vendor's current features | Not a property unit system |
| Pipeline stages | Set up for property sales | Named and ordered by your admin |
| After the sale | Through integrations | Invoices, accounts and HR in one platform |
| AI | Check the vendor's current features | Lead and deal scoring, with human review |
Checked against public information on 16 September 2026.
What sets Apragya apart as a real estate CRM in India
One customer record
The buyer in CRM is the customer in accounts.
Agents on the lead
Scores and email drafts saved where the agent works.
Human review
Approve, reject, modify or escalate what an agent proposes.
GST on brokerage
Invoices with GSTIN and place of supply from the won deal.
Access by role
Agents see their own leads; managers see the team.
Phone-friendly web app
Log a site visit while standing in the sample flat.
Read more about leads, deals and the sales calendar.
Trying Apragya beside Sell.Do
- Export last month's enquiries and import them as leads.
- Name your deal stages the way your team already talks.
- Turn on lead scoring for one project's enquiries.
- Log every site visit as an activity for a month.
- Compare follow-up gaps with your current process.
A month with one project is enough to see whether follow-ups improve.
What it costs to start
Apragya vs Sell.Do, answered
Who should stay with Sell.Do?
Can Apragya import leads from property portals?
Can we track commissions for channel partners?
Can managers see follow-ups that are overdue?
Does an agent contact buyers on its own?
What does it cost to start?
Call the right buyer first
Import one project's enquiries and let scoring sort the morning list.