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Free CRM India: A Real CRM for Three People, Not a Trial That Expires

For founders and small sales teams who track enquiries in WhatsApp and a notebook: leads, deals, contacts and follow ups on one record, with no card and no end date.

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Two people working at separate desks with card trays and a third desk standing ready

Search for a free CRM in India and most results are trials with a countdown, or a tier so thin that the first real customer pushes you onto a paid plan. Apragya's free CRM is a plan you can run a small business on, for as long as your team is three people or fewer.

It is the same CRM paying customers use, on the same platform as HR and one Additional App of your choice, so when you grow you add seats and apps rather than migrating to something else.

What changes when the enquiries leave WhatsApp

Tracked in the CRM

  • Every enquiry is a lead with an owner
  • Follow ups are scheduled activities that remind you
  • Deals sit in stages you can count
  • GSTIN and place of supply live on the contact
  • The history stays with the company

An example: a three-person interiors studio in Kochi

Take an illustrative studio that gets enquiries from Instagram, referrals and walk-ins. Quotes go out on WhatsApp, and the founder keeps the follow ups in her head.

What the first week in the CRM looked like

  • Enquiries loggedEvery lead from the last month, with its source.Done
  • Owners assignedEach lead belongs to one of the three.Done
  • Stages setEnquiry, site visit, quote, negotiation, won.Done
  • Follow ups scheduledNothing now depends on memory.Done
  • Stale quotes foundSix quotes nobody had chased in three weeks.Overdue
  • AI Credits usedLead scoring tried on the free allowance.Pending
The six stale quotes were worth more than a year of any paid CRM.

Two of those six stale quotes turned into projects within the month. Nothing about the studio changed except that every enquiry had an owner and a next step.

Three card trays holding coloured cards in a row with a fourth tray beyond them
Three seats, everything included. The fourth is where a paid plan starts.

How the free CRM works

Step 1 of 5

Capture

Add leads by hand, from forms or from ad leads, with the source recorded.

  1. Capture: Add leads by hand, from forms or from ad leads, with the source recorded.
  2. Assign: Each lead has one owner, so nothing is shared and forgotten.
  3. Move through stages: Deals move through a pipeline you define.
  4. Follow up: Calls and visits are scheduled against the customer.
  5. Use AI: Draft messages and score leads with the AI Credits.

Why choose Apragya as your free CRM for small business in India

A free CRM is only worth adopting if you will not have to leave it. Apragya is a full business platform, so the CRM you start with today is the one that later connects to billing, stock and payroll without an export.

A typical free CRM tier, against Apragya's free plan

FeatureTypical free tierApragya free plan
Time limitOften a trial periodNo end date
Indian detailsGeneric fieldsGSTIN and place of supply on contacts
Beyond salesSales onlyHR and one Additional App of your choice
AIUsually a paid add-on1,000 AI Credits included
When you growMove or pay per featureAdd seats and apps on the same record

Checked against public information on 16 September 2026.

What sets Apragya apart as free CRM software

One platform

CRM, HR and one Additional App of your choice on the same data from day one.

AI included

Business Suite AI tools and AI Credits on the free plan.

Built for India

GST details, Currency with grouping and WhatsApp Business.

Your data stays yours

Export and deletion are available whenever you ask.

Mobile

Log a lead from a site visit on Android or iOS.

No migration later

Paid plans switch on more apps on the same records.

The CRM is covered in detail on leads, deals and activities.

Getting started today

  1. Sign up with no card.
  2. Add your last month of enquiries with their source.
  3. Set the stages your deals really go through.
  4. Give every open lead an owner and a next step.
  5. Invite the other two people on your team.

When a fourth person joins, Starter adds seats and a choice of enterprise apps without moving your data.

What it costs to start

Free
Up to 3 users
CRM included, with one Additional App of your choice
1,000
AI Credits
On the free plan
INR 3,999
Starter, a month
Up to 10 users and 2,000 AI Credits

Free CRM, answered

Is the free plan really free forever?
It has no end date. It is limited by users and AI Credits rather than by time: up to 3 users and 1,000 AI Credits.
Do we need a credit card to start?
No. You can sign up and use the free plan without adding payment details.
What happens when we hire a fourth person?
You move to Starter, which adds seats and a choice of business apps such as sales, inventory or payroll. Your leads, deals and contacts stay exactly where they are.
Can we use WhatsApp with it?
Apragya integrates with WhatsApp Business. Check the plan details for which messaging features apply to your plan before you rely on them.
What does it cost to start?
CRM is part of the free plan, which covers up to 3 users with CRM, HR and one Additional App of your choice and 1,000 AI Credits. Starter, at INR 3,999 a month, covers up to 10 users and adds a choice of enterprise apps.

Give every enquiry an owner

Start the free CRM today and log last month's leads before the week is out.

Start freeTalk to sales