How to Connect Amazon Seller Central to Apragya: Three Practical Routes
For marketplace sellers and their accountants: pick the route that fits your volume, then set it up so orders, returns and payouts land on the right records.
If you want to connect Amazon Seller Central to Apragya, start with one fact: there is no ready-made Amazon connector today. You choose between importing the portal's reports, building a connector to Amazon's seller API, or having a bot download the reports for you.
Each route ends in the same place: sales, returns and stock movements on Apragya records, with payouts matched from the bank statement. The difference is effort and how often the data arrives.
Below are the steps for each route, an illustrative example from Moradabad and the checks to run after the first import.
How to connect Amazon Seller Central to Apragya
For most sellers, the first route is report import. Download the order and return reports from Seller Central, upload them to Apragya, map the columns to fields and check the preview. The preview shows the first rows before anything is created.
For higher volumes, a custom connector can call Amazon's seller API, or a Vibe Studio bot can fetch the reports on a schedule. Both are built and tested for your account.
- Set up your items with the marketplace product codes.
- Create a separate warehouse for marketplace stock.
- Download one week of order and return reports.
- Upload them and map the columns to fields.
- Import, then match the payout from the bank statement.
Where marketplace data usually goes wrong
Item codes differ
The portal's product codes do not match your item master.
Duplicate imports
The same report is imported twice after a busy week.
Fees hidden in payouts
Deductions are not recorded, so margins look better than they are.
Irregular timing
Reports are pulled whenever someone remembers.
An example: a Moradabad brassware seller
Take an illustrative seller with about 1,500 orders a month on the marketplace. The owner wanted reports imported every Monday by the accounts assistant, with a clear list of anything that did not match.
The Monday import routine
Download reports
Orders and returns for the previous week.
Map the columns
Columns matched to Apragya fields.
Preview rows
First rows checked before the import runs.
Unmatched items
Six new product codes sent for mapping.
Match payouts
Bank statement lines matched to the week.
The assistant mapped the six new product codes to existing items, re-ran the import and matched the payout. The whole routine took under an hour, and the owner's margin report now included marketplace fees.
How to import an Amazon order report and keep it clean
Step 1 of 5
Same reports each time
Use the same report layout, so mapping stays quick.
- Same reports each time: Use the same report layout, so mapping stays quick.
- Map product codes: Keep the marketplace code on each item so rows match.
- Separate warehouse: Hold marketplace stock in its own location.
- Record fees: Book marketplace deductions so margins stay honest.
- Audit trail: Imports and edits are recorded in the audit log.
Amazon SP API integration or report import?
An API connector brings data faster and removes the download step, but Amazon's seller API needs developer registration and its own sign-in flow, which takes real work. A bot suits teams without API access, and must be updated whenever the portal changes.
The three routes, side by side
| Feature | Effort | How it runs in Apragya |
|---|---|---|
| Report import | Low | Download, map columns, import on a fixed day |
| API connector | High | A custom connector built and tested for your account |
| Portal bot | Medium | A Vibe Studio bot on a runner, with work queues and review |
Checked against public information on 16 September 2026.
What Apragya does once Amazon Seller Central data export arrives
GST on each sale
Place of supply, HSN and GSTR-1 from the imported sales.
Stock by location
Batches, bins and barcodes for marketplace stock.
One record
Items and customers shared with your other channels.
Agents with review
Agents can flag unusual returns for a person to check.
Bank matching
Payout lines come in through bank statement import.
Access by role
Who can import is controlled by role.
Read the Amazon Seller Central integration overview and ERP for e-commerce companies.
After the first import
- Compare the imported sales total with the portal's total.
- Check that stock for the marketplace location looks right.
- Match the payout and record the fees.
- Fix the mapping before the next week, not during it.
If weekly import still takes too long after a month, that is the time to consider a connector or a bot.
What it costs to start
Connecting Amazon Seller Central, answered
Which route should a small seller start with?
Can a bot log in to Seller Central for us?
What if the report columns change?
Is there an official Amazon connector?
What does it cost to start?
Import one week and see how it maps
Start with a week of order and return reports, and decide the route from there.